Stop Fighting Your Biology. Start Building Wealth.
Every budgeting app has failed you. Every spreadsheet has shamed you. Not because you're broken — but because traditional financial advice is. You're not a rational robot. You're an ancient brain wandering a digital mall, and no amount of willpower will out-math your wiring.
It's time for a smarter, kinder, biology-first approach to money.
The 95% Rule: Why Your Budget Never Stood A Chance
Here's the truth no financial guru wants to admit: 95% of your spending is emotional, automatic, and driven by biology — not logic. Your ancient brain evolved to survive the savanna, not swipe a credit card at Target on a Tuesday night. When you know how you're wired, money gets easier.
95%
Spending Is Emotional
Only 5% of financial decisions are rational. The rest are habit, hormones, and hardwired instinct. Fighting that is a losing game.
Your
Money Temperament
You have a unique money DNA. Discover it, and spending stops feeling like a moral failing — and starts feeling like a superpower.
Bio
Biological Guardrails
Forget willpower. Build simple, behavior-based guardrails that work with your ancient brain, not against it.
“You have an ancient brain living in a digital mall. No spreadsheet on Earth can fix that. But biology can.”
The Book
Confessions of a Reformed Financial Advisor (Yep, It's Mostly BS.)
After decades in the industry, Ted McLyman is blowing the whistle on the financial advice industrial complex — and handing you a smarter playbook rooted in behavioral science, not shame.
Inside, you'll learn how to:
Escape the spreadsheet guilt trap once and for all
Align your spending with what you actually value
Understand your unique Money Temperament
Build guardrails that don't rely on willpower
Stop trying to out-math your biology — and start winning
Whether you're a self-starter or crave community accountability, there's a path built for how your brain actually works.
Self-Paced
MBS E-Course
The Money Behavior Science E-Course walks you through Ted's complete framework on your schedule. Bite-sized lessons, guided exercises, and lifetime access. Perfect if you like to learn in your pajamas at 11pm.
Roll up your sleeves with Ted and a small cohort of like-minded humans. Eight weeks of live coaching, peer accountability, and real-time feedback. This is where transformation gets loud.
Event planners & podcast hosts: if you want another talking head reciting compound interest formulas, keep scrolling. If you want a high-energy, provocative, and refreshingly honest voice who leaves audiences buzzing — Ted's your guy.
Signature Talks Include:
The Myth of the Rational Spender — why your audience isn't broken, they're biological
The End of the Spreadsheet — a post-Excel financial revolution
The Ancient Brain in a Digital Mall — behavioral economics with teeth