For Holistic, Wellness, Life & Financial Coaches

Stop the BS. Manage the Behavior First, Then the Money.

You do brilliant work on mindset and goals—then go silent the moment money enters the room. That silence is costing your clients results and costing you a category-of-one revenue stream.
Claim Your Free Money Temperament Snapshot
The Behavior Gap

Mindset Sells the Dream. Behavior Pays the Bills.

Traditional economics is built on the myth of Homo Economicus—the assumption that your clients are rational calculators who make cold, logical financial decisions. Let’s be candid: that’s BS.
95% of spending is emotional, driven by the ancient brain. If you’re not addressing that, you’re handing your clients spreadsheet guilt instead of transformation.
Saboteur 01

Biology

The dopamine loop. Every purchase is a neurochemical reward, wired into the brain long before your client ever met a budget.
Saboteur 02

Beliefs & Values

The oxytocin trap. Money decisions get hijacked by identity, tribe, and love—not logic. Willpower loses every time.
Saboteur 03

FinTech

Frictionless spending. One-tap checkout removed every natural pause. Your client is spending faster than they can think.
The Opportunity

Escape the Efficiency Penalty. Own the Money Conversation.

The better you get, the faster you deliver—and the less you earn per hour. That’s the Efficiency Penalty of hourly billing. The Money Behavior System (MBS) lets you shift to value-based pricing and package high-ticket programs your peers can’t touch.

Behavioral Choice Architecture

Design the environment your clients decide in—instead of white-knuckling willpower. This is the science coaching has been missing.

Value-Based Pricing

Price the transformation, not the hour. Coaches integrating MBS routinely launch $5,000+ programs with confidence and clarity.

Category-of-One Advantage

Stop competing on features. When you own the money-behavior conversation, comparison shopping ends and referrals compound.
Claim Your Free Money Temperament Snapshot
The MBS Certification

The Money Behavior System™

MBS is a certification for serious coaches who are ready to stop dancing around the money conversation. You’ll learn the neuroscience, the temperaments, and the choice architecture that turn emotional spenders into intentional stewards—without a single spreadsheet in sight.
Integrate it into your existing practice. Build a new premium tier. Or launch a $5K+ signature program. Your call.
Claim Your Free Money Temperament Snapshot
Start Here — Free

The 6-Question Money Temperament Snapshot

Six questions. Two minutes. One clear read on how you—and your clients—actually behave around money. No jargon. No spreadsheet guilt. Just the truth.
Ted McLyman — Creator of the Money Behavior System™