Welcome to Behavioral Financial Friday 

 May 7, 2021

By  Ted McLyman

Welcome to Behavioral Finance Friday

Each Friday, I'll post a thought, muse, fact, or point about why people don't seem to be hardwired to work well with money. My posts are written primarily for readers who would never choose to read a money blog but should.

I promise to keep this light and fun - no product recommendations, market analysis, math, charts, or complicated graphs. I hope to entertain and inform, poke fun at people (me included) behaving human with their money, and help you better understand why success with money is about managing behavior.

I ask you, have you ever stopped at a store to quickly pick up a few things only to spend a small fortune on stuff you did not intend to buy? Honestly, do you understand how your credit card works? How about your retirement plan - assuming you have one? How are you with money? Do you know that you have a natural Money Temperament and financial superpowers?

Here's the problem. You are human. And your 100,000-year-old brain was designed to keep you alive and pass on your genes - not work well with money.

To achieve success with money, you must first discover your Money Temperament and unleash your Money SuperPowers - then manage your behavior, and finally, your money.

Join me every Friday to learn how.


After working with people and money for over 35 years, writing three books on money behavior, and making some awful money choices (my wife keeps a list), I can attest that humans are not naturally good with money. Our biology, money beliefs, and the new rules of money conspire against us while making money choices.

We are emotional animals who think and not rational animals with emotions. Our ancient primitive feeling brain is in charge. As a result, 95 to 99 percent of our spending choices are emotional, non-conscious, and automatic.

Don't believe me? Take a look at your closet, attic, and garage. I bet you have a few questionable purchases.


Understand that the conventional wisdom about money is wrong. You are not by nature a rational spender, regardless of what you most likely learned in Econ 101. Therefore, if you hope to make better money and spending choices, you must discover your Money Temperament and unleash your Money SuperPowers.


Over time reading my posts, you will discover how you naturally feel and think about money and how your money behavior determines your financial wellness and security.


My goal is to help you become a better steward of your money by helping you create a one-size-fits-YOU money mindset. 


Bookmark this blog and check me out at www.tedmclyman.com. Join the discussion about Money Temperament and Money SuperPowers. Finally, spread the word. I know you know someone who needs to start making better money choices.

Meet Ted

Ted McLyman, Author, MPA, MS

Author | Entrepreneur | Business Owner | Speaker | Trainer | Lt Col, USMC (Ret) | Ironman Triathlete

Over 30 years of award-winning experience, helping individuals and organizations achieve peak performance.

Founder MyApexx Behavioral Solutions Group and Pathfinder Coaches Academy; Director, Behavioral Finance, and Advisory Board Member at www.DreamSmartAcademy.com; retired financial advisor/agent; economics instructor, US Naval Academy; Aide to the Under Secretary of the Navy for Financial Management; Head, Marine Corp Training Management Division; Commander, USMC Financial Management School; artillery officer; Executive Office, Battle Assessment Team, Operation Desert Storm.(www.tedmclyman.com www.pathfindercoaches.com @tedmclyman)

BA Social Relations, Colgate University; MA Public Administration, Pepperdine University; and MS Performance Technology, Boise State University.

Authored three books on behavioral finance, money temperament, and spending behavior. Ted's author site: www.TedMcLyman.com

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