Starting a business can be a good way to earn some extra income or keep yourself occupied in your retirement years. One of the most important aspects of turning your new business into a success is marketing, and the following tips from author Ted McLyman can help you at the outset.
1. Develop a Marketing Plan
When you are just getting started, you probably don't have a huge budget to spend on marketing. Fortunately, you don't have to hire an expensive marketing agency to create a successful marketing plan. Build a simple plan that focuses on the basics.
The first thing to do is figure out which customers you want to target and the best way to market your business to them. Market research will help you do this. Once you have your target market identified, experiment with different marketing strategies, such as posting on social media, purchasing print ads, and handing out flyers. Track your progress and adjust your plan as needed.
Of course, you’ll need to promote your brand every step of the way. There are several ways to achieve this. You can even keep your brand in mind with customized invoices. With the right accounting software, an online payment tool allows you to create customized invoices that include text, photos, your logo, and more. Look for an invoice generator that also allows you to download your invoice in your preferred format, such as PDF.
2. Build a Marketing Budget
You can boost your marketing budget and make the most out of the funds you have by finding ways to cut costs. For example, incorporating your business can help save money on taxes. You can avoid paying an attorney to help you incorporate by using a formation service instead.
Another way to save money on marketing is to find free or low-cost tools to help you. You can find free tools on the internet that help with scheduling social media posts, designing your website, analyzing your website performance, generating reports and doing search engine optimization.
3. Create a High-Quality Website
Your website may be the first experience many of your customers have with your business. You want to leave a good impression by creating a professional-looking site that is easy to navigate and packed with engaging content. If you don't have extensive technical skills, you can take advantage of drag and drop website builders offered by many hosting providers and e-commerce platforms.
4. Take Advantage of Social Media
Social media is one of the most cost-effective ways to reach a large number of potential customers. According to research by Statista, around 82% of Americans use social media. Even if you haven't been an active participant in the past, there are resources online that can help you learn to navigate the various platforms.
Make sure you post eye-catching photos on your social media accounts. An online photo resizer allows you to adjust the dimensions of your photos in seconds. There’s even an option to create customized sizes.
5. Ask Your Customers To Spread the Word
Word of mouth advertising is still a powerful tool, though it often takes place on the internet instead of in person. Try soliciting referrals from your existing customers. Professional Network Connections points out that you can ask for referrals on your website and in any communications, you send to customers, including emails and invoices for orders. It can be helpful to offer customers an incentive, such as a discount on their next order.
While technology has changed, the underlying principles of marketing are much the same as they always were. As a senior, you have years of experience building relationships that you can put to work creating a loyal customer base for your business.
With over 30 years of award-winning experience, author, trainer and speaker Ted McLyman helps individuals and organizations achieve peak performance. Reach out today for more info! 706-394-4179